Chelsea joined Ethos in 2000 with responsibility for marketing, public relations and brand and reputation management. Until 2014, she also managed Ethos’ recruitment and was deeply involved in talent management. In 2018, she established Atholhurst, a small, deliberate consultancy, offering tailored branding and communication services, predominantly to alternative asset managers and professional services. Atholhurst now manages Ethos’ media relations, marketing and brand.
Chelsea possesses an intimate knowledge of the nuances and complexity of private equity communication. She works closely with investors, portfolio companies and the media to accurately communicate Ethos’ market position, while promoting the broader contribution that private equity makes to society.
She has creatively evolved Ethos’ brand through traditional and electronic channels, and recently led the firm into social media: @EthosPvtEquity.
She is an active member of SAVCA’s PR and Conference management sub-committees and a founding member of EMPEA’s Investor Relations and Marketing Steering Committee.
Chelsea is also a Member of the Institute of Internal Communications.
Prior to joining Ethos, she worked for Gemini Consulting, in their London and Johannesburg offices.
Chelsea holds a Bachelor of Arts (Radio, Film and Television) and Bachelor of Business Science combined Honours degree from the University of Kent, United Kingdom.